Tuesday, September 4, 2007
the executive summary
An executive summary previews the main points of an in-depth report; it is written for nontechnical people who don't have time to read the main report.
2-3 pages max. in English to hand back at the end of each case study, to your team leader.
Instructions
2-3 pages max. in English to hand back at the end of each case study, to your team leader.
Instructions
- General introduction about the case study and your mission
- List the main points the summary will cover in the same order they appear in the main report
- Write a simple declarative sentence for each of the main points.
- Add supporting or explanatory sentences as needed, avoiding unnecessary technical material and jargon.
- Read the summary slowly and critically, making sure it conveys your purpose, message and key recommendations. You want readers to be able to skim the summary without missing the point of the main report.
- Check for errors of style, spelling, grammar and punctuation. Ask a fellow writer to proofread and edit the document.
- Ensure that the major ideas are covered succinctly.
Customer Satisfaction
The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and services they have consumed. Respondents are screened to cover a wide range of business-to-consumer products and services, including durable goods, services, non-durable goods, local government services, Federal government agencies, and so forth. Results from data collection and analysis are released to the public each quarter at regular intervals.
The resulting information is used in academic research, for corporate and organizational decision-making, by market analysts and investors, and by industry trade associations. ACSI data also aids consumers in making better-informed consumption choices.
read more: http://en.wikipedia.org/wiki/American_Customer_Satisfaction_Index
The resulting information is used in academic research, for corporate and organizational decision-making, by market analysts and investors, and by industry trade associations. ACSI data also aids consumers in making better-informed consumption choices.
read more: http://en.wikipedia.org/wiki/American_Customer_Satisfaction_Index
What is Mass Customisation?
Mass Customisation is the customization and personalization of products and services for individual customers at a mass production price.
The concept was first conceived by Stan Davis in Future Perfect. It was then further developed by Joseph Pine in his book Mass Customization - The New Frontier in Business Competition .
Michael Dell is widely acknowledged as the person who started the "build-to-order" and "mass customization" craze. Where IBM et al were selling just one kind of a computer, Dell comes from no where and allows people to customize their own computers according to their own needs. And mass customization led to the stellar success of Dell computers. But mass customization was not planned by Michael. Like most innovations, it was born out of necessity.
read more: http://www.biztactics.com/blog/2005/01/mass-customization.php
The concept was first conceived by Stan Davis in Future Perfect. It was then further developed by Joseph Pine in his book Mass Customization - The New Frontier in Business Competition .
Michael Dell is widely acknowledged as the person who started the "build-to-order" and "mass customization" craze. Where IBM et al were selling just one kind of a computer, Dell comes from no where and allows people to customize their own computers according to their own needs. And mass customization led to the stellar success of Dell computers. But mass customization was not planned by Michael. Like most innovations, it was born out of necessity.
read more: http://www.biztactics.com/blog/2005/01/mass-customization.php
TQM
Total Quality Management is a management approach that originated in the 1950's and has steadily become more popular since the early 1980's. Total Quality is a description of the culture, attitude and organization of a company that strives to provide customers with products and services that satisfy their needs.
The culture requires quality in all aspects of the company's operations, with processes being done right the first time and defects and waste eradicated from operations.
To be successful implementing TQM, an organization must concentrate on the eight key elements:
The culture requires quality in all aspects of the company's operations, with processes being done right the first time and defects and waste eradicated from operations.
To be successful implementing TQM, an organization must concentrate on the eight key elements:
- Ethics
- Integrity
- Trust
- Training
- Teamwork
- Leadership
- Recognition
- Communication
read more: http://www.isixsigma.com/library/content/c021230a.asp
Monday, September 3, 2007
administrative details
Most classes will be part lecture and part class discussion
Some classes will be devoted entirely to case studies
Monthly exam
Monthly group report
Attendance and Participation (from a grading perspective)
Oral exam (Dec. & May)
Some classes will be devoted entirely to case studies
Monthly exam
Monthly group report
Attendance and Participation (from a grading perspective)
Oral exam (Dec. & May)
course objectives
Dear emp 4
During this year we will cover together six case studies given by your administration. During my class we will discuss the major problematics and different aspects of finance, management, marketing, HRM, CRM, etc. You will have one exam per month, 2 oral exams per year and at the end of the case study you have to write a report in English. Class participation is CRUCIAL
operations management
Marketing functions
Consumer behavior
Advertising
Industry analysis
Finance: annual report
Human resource management
Business strategies
Management tools
Problem solving and decision making abilities
DURING CLASSTIME
No cell phone
No Internet
No reading
No eating
No chatting
During this year we will cover together six case studies given by your administration. During my class we will discuss the major problematics and different aspects of finance, management, marketing, HRM, CRM, etc. You will have one exam per month, 2 oral exams per year and at the end of the case study you have to write a report in English. Class participation is CRUCIAL
operations management
Marketing functions
Consumer behavior
Advertising
Industry analysis
Finance: annual report
Human resource management
Business strategies
Management tools
Problem solving and decision making abilities
DURING CLASSTIME
No cell phone
No Internet
No reading
No eating
No chatting
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