The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and services they have consumed. Respondents are screened to cover a wide range of business-to-consumer products and services, including durable goods, services, non-durable goods, local government services, Federal government agencies, and so forth. Results from data collection and analysis are released to the public each quarter at regular intervals.
The resulting information is used in academic research, for corporate and organizational decision-making, by market analysts and investors, and by industry trade associations. ACSI data also aids consumers in making better-informed consumption choices.
read more: http://en.wikipedia.org/wiki/American_Customer_Satisfaction_Index
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